汽车租赁业的发展应遵循其商业逻辑的根本 |
添加时间:2018/5/25 16:41:22 浏览次数: |
6月1-2日,由电动汽车资源网主办的新能源汽车行业盛会——“2017第三届中国新能源汽车运营商与车企对接采购交流会暨新能源汽车整车企业与零配件企业技术交流论坛”在重庆悦来国际会议中心盛大召开,国内数百家新能源汽车企业与行业专家就2017年新形势下的诸多问题展开深入探讨,为行业痛点寻找良方。电动汽车资源网全程报道本次大会。
On 1-2 June, the new energy automobile industry event hosted by the electric vehicle Resources Network - "the 2017 Third China new energy vehicle operators and the car enterprises butt procurement exchanges and the technical exchange forum for the new energy vehicle enterprises and the spare parts enterprises" was held in Chongqing yuyai international conference with hundreds of new energy sources in China. Car companies and industry experts have discussed in depth the many problems in the new situation in 2017 to find a good solution for the pain in the industry. The electric vehicle resource network reports the conference.
在6月2日上午的主题论坛上,重庆盼达汽车租赁有限公司总裁高钰分享了盼达汽车在共享出行方面的成果、模式和创新。
At the theme forum on the morning of June 2nd, Mr. Yu, President of Chongqing's car rental Co., Ltd., shared the results, model and innovation of the car in the shared trip.
三网融合 盼达让出行更智能
The combination of three networks is expected to make travel more intelligent
谈及分时租赁必少不了智能平台,移动车联网、能源互联网和租赁互联网的三网融合,就有了盼达用车。高钰表示,盼达运营的车辆都是定制化生产的,而这些网络为盼达的运营打下了夯实的数据基础,让手机移动端和车之间能够更好地进行匹配。
When it comes to timesharing, there must be an intelligent platform. The three networks of mobile Internet, energy Internet and renting the Internet have a hope of using cars. Yu said that the vehicles expected to be operated are customized, and these networks have laid a rammed data base for the expected operation, allowing the mobile phone to match between the mobile terminal and the car.
高钰表示,现在电池的成本占整车的一半甚至更多,目前盼达运营的车辆大部分采取分箱换电形式,通过把电池小型化与模块化为用户提供像燃油车加油一样便捷的服务。车辆在路上运行时不用依赖充电桩,当车辆没电时,能源互联网系统会自动识别,也能够自动地进行能源补给,让能源自由流动,形成能源互联网。
Yu said the cost of batteries now accounts for half or more of the vehicle. Currently, most of the vehicles are expected to take the form of sub - box switching, by miniaturized and modularized to provide users as convenient as fuel vehicles. When the vehicle runs on the road, it does not rely on the charging pile. When the vehicle does not have electricity, the energy Internet system will automatically recognize, and can automatically carry out energy supply, let the energy flow freely and form the energy Internet.
高钰表示,盼达目前在全国各地布有800多个分时租赁站点。截至6月1 日,盼达用车的租车用户正式突破了100万,用户从50后到90后实现全覆盖。以重庆悦来国际会议中心为例,以会场为中心500米半径内就有两个站点,设有30个停车位,车辆的使用率很高。
Gao Yu says that there are more than 800 part-time rental sites across the country. As of 1 June, the number of car rental users was officially broken by 1 million, and the total coverage was 50 to 90. Take the Chongqing Yuet Lai international conference center as an example, with the venue as the center, there are two sites within the radius of 500 meters, with 30 parking spaces, and the utilization rate of vehicles is very high.
高钰指出,当前的共享单车很火,但汽车很难做到像自行车一样在一个城市可以随意投放几万辆,让用户随借随还,但盼达还是坚持“A点借车,任意点还车”的方式,通过在固定的车位建电子围栏,采取集中式充电,在高峰期进行换电式能源补给。她认为车辆电动化是智能化的基础,只有通电了才能把智能数据有效连接。
Yu pointed out that the current sharing of bicycles was very hot, but it was difficult for the car to make tens of thousands of cars at random in a city like a bicycle, allowing users to follow the loan, but he was looking forward to the "A point to borrow the car, at any point return the car", by building an electronic fence in a fixed parking space and taking a centralized charge at the peak. Power supply for power exchange. She believes that the electrification of vehicles is the basis of intelligence. Only when electricity is activated can intelligent data be effectively connected.
数据驱动价值 绿色盼达 智慧城市
Data-driven value
在运营率方面,工作日期间车辆均运营时长超过8小时,周末时车均运营时长超过10小时,今年端午节期间重庆地区车辆均运营时长超过15小时。高钰表示,盼达采用互联网思维,提高决策效率。如在定价方面,不少企业采取出租车的定价方式(起步价+里程+时间),而盼达直切用户的心理,19元/小时,让用户做到心中有数。
In terms of operating rate, the operating days of the vehicles were more than 8 hours long and more than 10 hours on the weekends. During the Dragon Boat Festival this year, the vehicles in the Chongqing area were all over 15 hours. Gao Yu said that he hoped to adopt the Internet thinking and improve the efficiency of decision-making. For example, in pricing, many enterprises take taxi pricing methods (starting price + mileage + time), and look forward to the mentality of direct users, 19 yuan per hour, so that the user can do a good number of minds.
高钰表示,从去年到今年,步行到站点的客户提高了10%。这个数据表明,盼达的网格化布局在加强,所以更多用户可以直接步行到停车点周围。她表示,正因为盼达使用的是新能源车,所以对城市的节能环保贡献突出,7000多辆运营车辆累计行驶122229180公里,累计减少22001252.2kg碳排放。
Gao Yu said that from last year to this year, the number of customers walking to the site has increased by 10%. This data shows that the layout of the grid is enhanced, so that more users can walk directly to the parking area. She said that because of the use of new energy vehicles, so the contribution to the city's energy conservation and environmental protection, more than 7000 operating vehicles running 122229180 kilometers, the cumulative reduction of 22001252.2kg carbon emissions.
高钰表示,杭州一次性投放的车辆,10个月时间就实现了盈亏平衡点,由此可见盼达分时租赁商业模式是可行的。她表示,目前行业是按照单车来计算盈亏平衡点,比如神州租车是在达到5万多台的时候才开始达到盈亏平衡点。由此,她认为,汽车租赁行业的发展离不开这个行业的商业逻辑的根本,就是规模化与时间效率。
Gao Yu said that the disposable vehicles in Hangzhou reached a break even point in 10 months. Therefore, it is feasible to expect the time sharing leasing business mode. She said that at present, the industry calculates the profit and loss balance point according to the bicycle, for example, when the more than 50 thousand cars arrived, the profit and loss balance point was only reached. Therefore, she believes that the development of car rental industry is inseparable from the fundamental business logic of this industry, namely, scale and time efficiency.
对于新能源汽车补贴,高钰呼吁国家应采取一些更经济的手段,比如说碳排放交易制度,而不是简单的一刀切。她认为如果有碳交易制度,对于运营商来说有很大意义,因为已经有数据支撑一台车每天所运行的公里数和降低的能耗。
For new energy vehicle subsidies, Gao called on the state to take some more economic measures, such as carbon emissions trading system, rather than a simple cut across the board. She thinks that if there is a carbon trading system, it is of great significance for the operators, because there are already data to support the number of kilometres that a car runs every day and the reduced energy consumption. |
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