天津诚信汽车租赁公司

汽车租赁潜力有待深挖

The potential of car rental needs to be dug

    多种迹象均表明，我国汽车融资租赁市场发展前景可期。工信部数据显示，自2009年以来，我国汽车产业已连续8年位居全球第一。而从政策层面看，2015年国务院出台的《关于加快融资租赁业发展的指导意见》中提出，积极稳妥发展家用轿车等居民家庭消费品租赁市场。这也从国家层面肯定了汽车融资租赁的市场潜力。

Multiple sign showed that the development prospects of China's car leasing market can be expected. According to the Ministry of industry and information data, since 2009, China's automobile industry has been ranked first in the world for 8 consecutive years. From the policy point of view, in 2015, the State Council issued the "guidance on speeding up the development of financing leasing industry" and proposed that the rental market for household consumer goods such as household cars and other residents should be actively and steadily developed. It also confirms the market potential of auto financing lease from the national level.

    此外，罗兰贝格发布的《2016年中国汽车金融报告》数据显示，全球发达国家汽车市场平均金融渗透率已达70%，汽车租赁市场的成熟度较高。以美国为例，在美国豪华车领域，40%的新车销售都来自于租赁。而我国汽车金融整体渗透率还较低，渗透率仅为35%左右，这表明，我国汽车租赁市场的潜力有待进一步挖掘。

In addition, the 2016 China auto financial report, published by Roland Begg, shows that the average financial penetration of the developed countries in the developed countries has reached 70%, and the maturity of the car rental market is high. Take the United States as an example, in the US luxury vehicle industry, 40% of new car sales are from leasing. The overall penetration rate of China's automobile finance is still low, and its permeability is only around 35%, which indicates that the potential of China's car rental market needs further exploration.

    事实上，融资租赁业务除了帮助国内企业进行产业结构转型、解决资金短缺问题外，也可以发力面向个人消费端的汽车租赁业务，在汽车消费市场这一细分领域中发挥所长。随着我国经济结构的转型，GDP渐向消费和服务倾斜，再加之物联网、大数据技术的日益发展，分享经济在我国逐步兴起，大众的消费观也发生了改变，面向个人消费端的汽车租赁，也为中产阶级更换车辆提供了新选择。

In fact, in addition to helping domestic enterprises to transform the industrial structure and solve the problem of shortage of funds, the financial leasing business can also force the car rental business for the individual consumer, and play a role in the segment of the automobile consumption market. With the transformation of China's economic structure, GDP is gradually inclined to consumption and service, and the growing development of Internet of things and big data technology. The sharing economy has been gradually rising in our country, and the consumption outlook of the masses has changed. The car rental for the individual consumer also provides a new choice for the middle class to replace the vehicle.

    当前，我国已有部分租赁公司进军汽车租赁这一新兴的细分市场。零壹融资租赁研究中心统计数据显示，截至今年上半年，在我国60余家金融租赁公司中，布局“车辆与轨道交通”业务的公司就达20余家。金融租赁公司可以依靠相对稳定、优质的资金流开展车辆租赁业务，如民生租赁、国银租赁均有布局。而在融资租赁公司领域，或依靠于专业厂商在汽车资源和渠道方面的优势，或依靠于股东集团的整体平台优势，租赁公司也逐步发力汽车端的融资租赁业务，如汇通信诚租赁、先锋太盟融资租赁、平安租赁等公司，均在汽车租赁业务板块上有所深耕。

At present, China has a portion of the rental car rental company to enter a new market segment. As of the first half of this year, there are more than 20 companies in our country's more than 60 financial leasing companies that lay out "vehicle and rail transportation" business in the first half of this year. Financial leasing companies can rely on relatively stable and high-quality capital flows to develop vehicle rental businesses, such as livelihood lease and state bank leasing. In the field of financing leasing companies, or relying on the advantages of professional manufacturers in automobile resources and channels, or relying on the overall platform advantage of the shareholders group, the leasing companies also gradually force the financial leasing business of the automobile end, such as the leasing of sinks, the vanguard renting, the safe lease, and so on, all in the car rents. Have deep leasing business segments.